Australian Foodservice is one of the most competitive sectors. Each year, thousands of people are drawn to it each year. They all want to have a chance at being one of the 51% that survives for more than three years. Customers will return to you for great, trendy food, but how do they serve it? What are you doing to improve your customer service? Is technology being used to provide a more cost-effective and efficient way to order, pay, and deliver meals? Are you meeting the demands of Gen X diners and keeping up to date?
The Big Picture
A staggering 65% of Australians used smartphones in January. Of this number, 90% searched for information about local businesses via their phones in January. The majority of local business searches made on smartphones are for foodservice and restaurant information (24%). These statistics show a grim picture for most foodservice outlets. According to We Are Social: Global Digital Statistics, only one in five Australian websites is mobile-optimized. Your top New Year business resolution should be to make your site mobile-friendly.
How Can Potential Customers Finder You?
Ensure your website is mobile-friendly. This is a surefire way to ensure potential customers can find you. Online reviews from places like Yelp, Urban spoon and Facebook are just as important. According to Keep It Local Project 74% of internet users check online reviews before they make dining decisions. Word of mouth is great but word of keyboard is even greater.
How Do Customers Pay For Taste Meals?
Unlike 15 years ago when 90% of restaurant payments were made with cash, today, more than 90% of customers pay by card. This means that there has been a complete shift in customer payment behavior in just over a decade. Mobile payment is expected to become the next big thing with smartphone usage increasing at an alarming rate in the past three years. Do not resist these changes. Mobile payment services can be quick and easy for customers and staff. You will also be able to collect data about buying decisions which will help you improve your menu using measurable, definitive information.
What Way Do You Cook Your Foods?
If you have the space, a commercial kitchen is a great option. This type of kitchen can be costly for operators. It takes the tables off the ground and reduces your profit. In fact, Restaurant & Catering Australia found that 53% of operators reported a decrease in profits over the past three years. Smart, multifunctional equipment can save you time, money, and labor. Speed Ovens can cook oven-quality food simultaneously with a microwave. They are located at the front of your house and can be operated by waitstaff while still delivering perfectly cooked, crispy pizzas, focaccias, and other foods. You can’t go wrong with RATIONAL’s for the back of your house. It boils, fries, and deep fries up to four times faster, uses 40% less energy, and uses up to 90% less oil. You need a commercial cooktop, commercial deep fryer and commercial brat pan.
How Do You Store Food?
Food storage can reduce food costs by ensuring food is kept safe to prolong shelf life and prevent spoilage. Vacuum sealing food prolongs product shelf life while maintaining quality. Cambro offers a wide range of HAACP-compliant products for food storage and shelving. These products can be used to store food safely and reduce food waste. There is less waste and therefore less money to replenish food.
What kind of loyalty programs do you offer?
Whether you choose to use a pre-existing platform, or create your own, it’s clear that hole-punched loyalty cards are in vogue. Loyalty apps are the next big thing. You can already find great business-ready apps (ie Wellie), and by creating your own loyalty app for your business, you can track food preferences, offer queue skipping services, send automatic check ins to customers’ Facebook pages, and even include a payment page. Flurry Analytics shows that 86% of smartphone owners use an app when they are using their smartphones. This is a clear indication that users prefer apps.